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Clubhouse – What is it and who is using it?
Technology is continuously emerging and we are finding new ways to communicate with each other from all continents of the world. Social networking has been a major factor for this and we are seeing new sites and apps being developed all the time. The beginning of 2021...
The E-Commerce Gold Rush: Is Your Business Ready?
The need for companies to embrace digital has accelerated in the past decade and we are now living in a world of digital transformation. E-commerce is a huge aspect of this, and it is simply defined as ‘commercial transactions conducted electronically on the...
Why Blogs & Long-Form Content Are Here To Stay
To be successful in marketing it is an unspoken requirement that you must be able to evolve. Adaptability in the face of ever-changing trends and technological advancements is how we stay ahead of the curve, but there are some out there who are just a bit too keen to...
5 Considerations for your Digital Marketing in 2021
However you look at it, there’s no denying that 2020 has been a wild ride. For now, the year is still hanging around like an awkward friend after a dinner party when you just want to go to bed, but with just a few weeks to go it’s a good time to turn our attention to...
Google Announces New AI-Based Search Updates
Last week, Google announced an array of useful new features to improve its search capability, leveraging a new(ish) AI-based approach that greatly enhances the way in which Google finds and displays answers to its search queries. Sounds boring, right? Well, don’t put...
Untangling SEO: How To Climb The Ranks
Here at Tulpa, we’ve been doing a lot of SEO re-vamping for various clients over the last few weeks. That’s nothing new of course - we’ve been optimising websites for search for over a decade and we’ve helped tonnes of businesses and freelancers to climb Google’s...
Google Shopping Is Now Free!
From this month, Google will allow merchants worldwide to list their products on its Shopping tab for free. The scheme was rolled out across the US in the early part of 2020 but has now become available across the globe, providing merchants with an opportunity to...
Is Sales Driving Your Content Marketing Strategy?
We’ve been in the content marketing industry for over a decade now, and when you’ve been around the block as many times as we have you start to recognise certain themes. We’ve tackled a few of them in previous lives, but even as we’re busy stoking the new fires of...