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Why Blogs & Long-Form Content Are Here To Stay

Why Blogs & Long-Form Content Are Here To Stay

To be successful in marketing it is an unspoken requirement that you must be able to evolve.  Adaptability in the face of ever-changing trends and technological advancements is how we stay ahead of the curve, but there are some out there who are just a bit too keen to...

Google Announces New AI-Based Search Updates

Google Announces New AI-Based Search Updates

Last week, Google announced an array of useful new features to improve its search capability, leveraging a new(ish) AI-based approach that greatly enhances the way in which Google finds and displays answers to its search queries.  Sounds boring, right? Well, don’t put...

Untangling SEO: How To Climb The Ranks

Untangling SEO: How To Climb The Ranks

Here at Tulpa, we’ve been doing a lot of SEO re-vamping for various clients over the last few weeks. That’s nothing new of course - we’ve been optimising websites for search for over a decade and we’ve helped tonnes of businesses and freelancers to climb Google’s...

Google Shopping Is Now Free!

Google Shopping Is Now Free!

From this month, Google will allow merchants worldwide to list their products on its Shopping tab for free. The scheme was rolled out across the US in the early part of 2020 but has now become available across the globe, providing merchants with an opportunity to...

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