In April and May of 2021, we assisted the charity Caudwell Lyme Disease in a social media campaign raising awareness of Lyme Disease during the spring/summer months. Here’s how it all went down…

Who?

Caudwell LymeCo is a UK-based Lyme disease charity. Their vision is to ensure that every Lyme disease patient within the UK can be diagnosed, treated and cured on the NHS.

Caudwell LymeCo raises funds to undertake desperately-needed research to find a truly reliable test, and treatment, for Lyme Disease. They also provide invaluable services such as educating the public on Lyme disease prevention and awareness, alongside providing information and support to sufferers, based on the NICE guidelines.

In short, Caudwell LymeCo is an amazing UK charity on a mission to beat Lyme disease!

Why?

With Lyme Awareness Month approaching in May, Charity Manager, Rosie Milman, reached out to Tulpa Digital when looking for a helping hand with social media.

Caudwell LymeCo wanted to make May 2021 their most successful Lyme awareness month yet, and were aware that a strong social presence was integral to the campaign’s success. After briefing the Tulpa team in to create a range of content, including media, videos and stories, we began to create content that would educate and encourage donations to fund life-changing research.

The Results

Myth: A negative blood test rules out Lyme Disease

Studies have found that 1 in 3 with Lyme Disease don't get the telltale bullseye rash

Myth: Lyme Disease is only found in certain areas of the UK

A social media success!

We worked with Rosie to really get to grips with Caudwell LymeCo’s audience, what content they had engaged with historically and what gaps were in their current social media resources. Once we had identified what content would be most impactful while meeting their objectives, we got stuck into creating a host of resources including…

- - Infographic Videos
  - Scroll-stopping facts and information
  - Helpful resources

Hear from Rosie

“I can’t thank the team at Tulpa Digital enough for all of their support, ideas and wonderful designs for our Lyme Awareness Month campaign.

Our engagement and reach has surpassed expectations and we’ve had loads of lovely comments about how great our feeds are looking! The improved content has undoubtedly been at the heart of the campaign and has helped us to fundraise for life-changing research.

Although originally created for Lyme Disease Awareness month, the templates created are all easily changed for the future, giving us heaps of great resources that will continue to provide value throughout 2021.

It’s been an absolute pleasure to work with Tulpa and I look forward to working with the team in the future!” – Rosie Milsom, Charity Manager, Caudwell LymeCo