The Tulpa Digital team has recently worked with Legacy Life Cover on an extensive branding, website and content creation project.
Who?
Legacy Life Cover has been founded by Jit Pundal after being awarded funding by the well-loved homelessness charity, Crisis. Jit applied for funding to turn his idea for an ethical life insurance company into a reality, and after months of hard work, Legacy Life Cover is now launching to the world. Based in Birmingham’s historic Jewellery Quarter, Legacy Life Cover aims to offer free and trusted confidential advice to those seeking life insurance policies.
Why?
Jit approached Tulpa Digital when looking for a digital agency to work with him to address key pain points, including branding uncertainty, simplifying product messaging, social selling and social media.
As a new start up, Jit had all of the ideas but was feeling overwhelmed when it came to piecing it together – especially online.
That’s where the Tulpa team came in!
How did we help?
-
-
-
-
- Brand development and guidelines
-
-
-
-
-
-
-
- Clearly defining services
-
-
-
-
-
-
-
- Design Consultancy
-
-
-
-
-
-
-
- Website creation including content and SEO
-
-
-
-
-
-
-
- Development of sales collateral
-
-
-
How did we help?
-
- Brand development and guidelines
-
- Clearly defining services
-
- Design Consultancy
-
- Website creation including content and SEO
-
- Development of sales collateral
The results
A brand with a purpose!
We worked hard to get under the skin of the LLC brand, understanding what made the team different from other large players in the industry. With a move towards buying policies digitally, many can end up with life insurance that doesn’t suit their families unique circumstances. Legacy Life Cover offers free and independent advice and gives the customers the unique opportunity to leave a free legacy gift of up to £10,000 to their chosen charity.
Founder of LLC, Jit Pundal, is passionate about giving back to the community, so it was vital that we captured Legacy’s social mission within all brand materials.
A strong visual identity
Once we pieced together LLC’s key messages, it was time to create a strong visual identity that reflected the personality of the brand. We wanted to create a vibrant, warm and friendly brand that mirrored Jit’s passion, warmth and experience.
Professional and searchable website
The website is undoubtedly the heart of a brand, so the Tulpa team began to build a vibrant website that was full of helpful information, without being overwhelming. The new professional website has gained more web traffic and perhaps most importantly, credibility, than ever before.
New charity partnerships
With a strong brand identity and a credible website that clearly defined the product offering, charities quickly became interested in Jit’s innovative approach to Life Insurance. Since our partnership began, LLC have partnered with Help Harry Help Others, Stonewall, Midlands Air Ambulance and more.
One very happy customer!
“What can I say about the work, the advice, the support, the guidance that Tulpa Digital have offered to a nut ball who met them by chance.
I had an idea in my head, limited budget, and more personal baggage than a 747.
Tulpa have not just helped with the above, they offered and built something that was on the back of fag packets into a professional, organised brand. LLC is now helping charities in Birmingham, West Midlands and the UK to raise valuable funds that they so desperately need due to Covid. Charities such as Crisis, the Midlands Air Ambulance Charity, and Stonewall, with some more major ones to follow….
Legacylifecover.org wouldn’t exist in it’s current amazing format without Tulpa Digital.
So, I personally don’t want Tulpa to get too busy, as I want their expertise, experience and knowledge at hand for myself! I know a good thing when it’s staring me on the other end of a Zoom call.
If it was up to me, I wouldn’t just recommend them to anyone, I would recommend them to someone who is looking for a long term relationship, partnership.”
– Jit Pundal, Founder – Legacy Life Cover