Content Marketing Archives

What is brand safety & suitability, and why should I care?

by Tom | Nov 9, 2022 | Content Marketing, Digital Strategy, Social Media

What is brand safety, and why should I care? In the last few years, and particularly since the Covid-19 pandemic, brand safety has become ever-more important among businesses who advertise their goods and services online. Increasingly, people want to buy from brands...

Content is never one-size-fits-all

by Tom | Sep 2, 2021 | Content Marketing, Email Marketing

You may have heard this old adage before, but the best marketers are the ones who truly know their audiences. Sure, you’ve narrowed down your search to the right platforms, you’ve perfected your tone, you post at all the best times – but you’re still not getting...

Social Media Strategy Hacks

by Tom | Jun 30, 2021 | Content Marketing, Digital Strategy, Social Media

Social media can be tricky to get a handle on. Whilst some agencies bang on endlessly about how easy it is to develop an engaged social media following, others understand that the sheer commitment of time and energy can actually prove difficult for small business...

Case Study – Legacy Life Cover

by Tom | Jun 8, 2021 | B2C, Case Studies, Content Marketing, Web Development

The Tulpa Digital team has recently worked with Legacy Life Cover on an extensive branding, website and content creation project. Who? Legacy Life Cover has been founded by Jit Pundal after being awarded funding by the well-loved homelessness charity, Crisis....

Why Blogs & Long-Form Content Are Here To Stay

by Tom | Jan 8, 2021 | Content Marketing, Sales, SEO

To be successful in marketing it is an unspoken requirement that you must be able to evolve. Adaptability in the face of ever-changing trends and technological advancements is how we stay ahead of the curve, but there are some out there who are just a bit too keen to...

Is Sales Driving Your Content Marketing Strategy?

by Demy | Oct 16, 2020 | Content Marketing, Digital Strategy, Sales

We’ve been in the content marketing industry for over a decade now, and when you’ve been around the block as many times as we have you start to recognise certain themes. We’ve tackled a few of them in previous lives, but even as we’re busy stoking the new fires of...