The Intangibles: Marketing a Non-Physical Product When I first got started in marketing, I was selling consumer electronics. As technical products go, they were a good middle ground – easy enough for the average consumer to understand, but with some tricky tech...
Why is B2B Marketing So Boring? According to a WHM survey, 48% of customers have described B2B marketing as “boring”! Another separate survey of technology, financial services, and professional services leaders found 82% of marketing leaders find B2B marketing boring...
What is Proper Thought Leadership and Are You Missing Out? Have you ever finished reading content from a leader in your industry, and thought to yourself: “Well, that taught me absolutely nothing”? It probably won’t surprise you to hear that you’re not alone. In...
Sounds crazy, right? But believe it or not, there are times when even we wouldn’t advocate spending money on marketing! As the old saying goes, “failing to prepare is preparing to fail”. With so many marketing tools available to the average business owner...
Controversial opinion: If you want your brand to make a big splash quickly, you should expect to have a pretty ample marketing budget in order to get you where you want to go. There are, of course, always exceptions to the rule, but despite what some startup agencies...
Just when you think you’ve got a handle on SEO, something new comes along to surprise you. Luckily, team Tulpa are here to give you the scoop and drop a few tips on how you can get your content fully optimised for voice SEO! What is voice SEO? Voice SEO is essentially...
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