by Tom | Mar 14, 2024 | Content Marketing, Digital Strategy, Social Media
The Intangibles: Marketing a Non-Physical Product When I first got started in marketing, I was selling consumer electronics. As technical products go, they were a good middle ground – easy enough for the average consumer to understand, but with some tricky tech...
by Tom | Feb 15, 2024 | B2B, Content Marketing, SME Marketing
Why is B2B Marketing So Boring? According to a WHM survey, 48% of customers have described B2B marketing as “boring”! Another separate survey of technology, financial services, and professional services leaders found 82% of marketing leaders find B2B marketing boring...
by Tom | Jan 30, 2024 | Content Marketing, Digital Strategy, SME Marketing, Social Media
What is Proper Thought Leadership and Are You Missing Out? Have you ever finished reading content from a leader in your industry, and thought to yourself: “Well, that taught me absolutely nothing”? It probably won’t surprise you to hear that you’re not alone. In fact,...
by Tom | Apr 12, 2022 | Content Marketing, Digital Strategy, SME Marketing
Five Examples of When to NOT Spend Money on Marketing Sounds crazy, right? But believe it or not, there are times when even we wouldn’t advocate spending money on marketing! As the old saying goes, “failing to prepare is preparing to fail”. With so many...
by Demy | Oct 20, 2021 | Content Marketing, Digital Strategy, SME Marketing, Social Media
SME Marketing Tips That Won’t Blow Your Budget Controversial opinion: If you want your brand to make a big splash quickly, you should expect to have a pretty ample marketing budget in order to get you where you want to go. There are, of course, always exceptions...
by Tom | Oct 5, 2021 | Content Marketing, Digital Consultancy, SEO
What’s The Deal With Voice SEO? Just when you think you’ve got a handle on SEO, something new comes along to surprise you. Luckily, team Tulpa are here to give you the scoop and drop a few tips on how you can get your content fully optimised for voice SEO! What...
