What is brand safety, and why should I care? In the last few years, and particularly since the Covid-19 pandemic, brand safety has become ever-more important among businesses who advertise their goods and services online. Increasingly, people want to buy from brands...
Sounds crazy, right? But believe it or not, there are times when even we wouldn’t advocate spending money on marketing! As the old saying goes, “failing to prepare is preparing to fail”. With so many marketing tools available to the average business owner...
Whether you’re a large business looking to make sure you’ve got all your bases covered, or an SME trying to step up your marketing game, a digital consultation could be just the ticket. A good consultancy takes into account all areas of your marketing strategy,...
Controversial opinion: If you want your brand to make a big splash quickly, you should expect to have a pretty ample marketing budget in order to get you where you want to go. There are, of course, always exceptions to the rule, but despite what some startup agencies...
Social media can be tricky to get a handle on. Whilst some agencies bang on endlessly about how easy it is to develop an engaged social media following, others understand that the sheer commitment of time and energy can actually prove difficult for small business...
The need for companies to embrace digital has accelerated in the past decade and we are now living in a world of digital transformation. E-commerce is a huge aspect of this, and it is simply defined as ‘commercial transactions conducted electronically on the...
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