The Intangibles: Marketing a Non-Physical Product

The Intangibles: Marketing a Non-Physical Product

When I first got started in marketing, I was selling consumer electronics. As technical products go, they were a good middle ground – easy enough for the average consumer to understand, but with some tricky tech wizardry going on behind the scenes for anyone...
Why is B2B Marketing So Boring?

Why is B2B Marketing So Boring?

According to a WHM survey, 48% of customers have described B2B marketing as “boring”!  Another separate survey of technology, financial services, and professional services leaders found 82% of marketing leaders find B2B marketing boring and repetitive. Put it all...
What is Proper Thought Leadership & Are You Missing Out?

What is Proper Thought Leadership & Are You Missing Out?

Have you ever finished reading content from a leader in your industry, and thought to yourself: “Well, that taught me absolutely nothing”? It probably won’t surprise you to hear that you’re not alone.  In fact, despite the fact that the amount of thought leadership...