Whether you’re a large business looking to make sure you’ve got all your bases covered, or an SME trying to step up your marketing game, a digital consultation could be just the ticket. A good consultancy takes into account all areas of your marketing strategy, highlighting where you could be missing out, where you could divert resources, and which tactics are likely to see the best ROI.
From our home in Birmingham, we have provided digital consultation to businesses all over the UK, and in some cases, the wider world too!
What is Digital Consultancy?
Broadly speaking, a digital marketing consultancy service such as ours does exactly what it says on the tin. Over the course of one or more sessions, we will get to know your business inside-out and provide invaluable insights that you can take forward – either working with us, or flying solo. Often, as part of a consultancy programme, we can also deliver a holistic marketing strategy that takes your goals into account, as well as the problems and pain points faced by your potential customers.
So what can digital consultancy bring to your business?
A fresh perspective
Sometimes it can be hard to see the wood for the trees, particularly if you are running several campaigns in tandem, or if you’re inexperienced in certain elements of digital marketing. A digital consultancy can take a look at your existing marketing strategy from a new angle and provide useful pointers on how your current situation could be improved. So often, we have found that a fresh pair of eyes can spot opportunities that may have been missed, as well as small changes that can add up to a big difference!
A Personalised Service
Let’s not beat about the bush here – working with larger marketing agencies absolutely has its perks. However, for SME’s the experience isn’t always what they were hoping for. The main reason for this is that typically, once the Founder, MD etc. of an SME has been suitably schmoozed into signing up by the experienced agency bigwigs, their account is then immediately handed off to an office junior or an apprentice to manage. While they are almost invariably hardworking and well-meaning, these inexperienced marketers don’t always have the skills to deliver an expert consultation that will see real benefit for the SME.
As a smaller digital consultancy, you can be confident that you will get the full benefit of our combined marketing and sales experience. As a Co-Founder team, we work with all of our clients personally, providing a bespoke and friendly service that makes you feel like we’re a part of your team. Not only that, but we’re always on hand when you need us!
Invaluable Learning Opportunities
We’re big advocates of knowledge-sharing, which means when you work with us, we can teach you as we go, thus empowering you to take control of your marketing. We won’t turn you into a marketing genius overnight, but having a grasp of what’s happening with your brand puts you in the driving seat and instills a sense of confidence that can make all the difference to your marketing outlook.
A Roadmap to Success
In several cases, we have consulted with clients, provided them with a digital marketing strategy, and allowed them to go on their merry way. Sometimes, this is enough – we meet plenty of entrepreneurs who would be happy to handle their own marketing if they only knew where to apply their focus. A good digital strategy takes all of the important factors such as keywords, audience, positioning, content tone and more into account, and provides recommendations on how they can be developed over a particular period of time. If you feel confident in your abilities, you can take a digital strategy and run with it!
Putting Your Best Foot Forward
Particularly in the case of SMEs, a digital consultancy can help you to establish where and how you should be focusing your marketing efforts. If your business is just starting out, or if you’ve neglected a particular channel recently and are hoping to stoke the fires back up, a digital consultancy can give you the tools necessary to get the best start possible.