Content is the backbone of your marketing gameplan.

Don’t believe us? Ask Google!

Content is the backbone of your marketing gameplan.

Don’t believe us? Ask Google!

WE’RE CONTENT MARKETING EXPERTS

   The content you put out affects your search ranking, determines the type of voice with which your brand speaks, and ultimately influences how likely a member of your audience would be to engage or convert.

Creating a well-thought-out content strategy is a fundamental step toward becoming an industry authority, increasing leads and achieving your goals.

For experienced marketing teams, implementing in-house content marketing strategies can be overwhelming, so it’s unsurprising that for growing businesses can find juggling their content marketing a time consuming and taxing process. But with our highly experienced and collaborative team, you can be confident you’re in safe hands.

WE’RE CONTENT MARKETING EXPERTS

   The content you put out affects your search ranking, determines the type of voice with which your brand speaks, and ultimately influences how likely a member of your audience would be to engage or convert.

Creating a well-thought-out content strategy is a fundamental step toward becoming an industry authority, increasing leads and achieving your goals.

For experienced marketing teams, implementing in-house content marketing strategies can be overwhelming, so it’s unsurprising that for growing businesses can find juggling their content marketing a time consuming and taxing process. But with our highly experienced and collaborative team, you can be confident you’re in safe hands.

How can we help?

We’ll help you to create as an easy to implement strategy, craft high-impact content pieces and take care of the distribution.  Every piece of content we create has a clear and measurable objective – ensuring you get the maximum ROI from your investment.

As a business, it’s one thing to know all the best places to get the latest news and updates on your industry – it’s another thing to BE that place. The difference is thought leadership.

We take the time to get to know your sector, from the who’s-who to the what’s-what.

By doing our homework, we’re able to craft relevant and insightful thought leadership pieces to captivate your audience and position you as the go-to authority.

Start a meaningful discussion, shake up your sector with a subversive opinion, or just sit back and watch the leads roll in.

Writing website copy is a delicate balancing act. On the one hand, your copy needs to be keyword-rich enough to make a difference in the search results. On the other, having too many keywords will see you penalised and even black-balled. Meanwhile, Google increasingly ranks sites based on page experience, while most copy-checking tools will tell you your copy is too complicated if it’s not written at a level a child can understand.

Infuriating, right?

We create attention-grabbing web copy that ticks all the right boxes, and we can write you a website that perfectly hits that sweet spot where your audience loves it, and so do search engines!

Long form content is useful in so many ways – it bakes in longer periods of visitor engagement, allows you to stretch your critical and/or creative muscles, and issue thoughts, news or opinions that speak to the how and the why of your business.

Best of all, it lends additional context to your chosen keywords, so search engines love it!

We’ve created thought leadership pieces for international lawyers, technology institutes, business advisory platforms, tech innovators, charities to name but a few – and we could do the same for you, too!

Everyone wants to go viral, but that kind of exposure is, by its very nature, fleeting. If you want to really make a splash on social, you’ve got to turn up!

We can create a social media strategy that prioritises more than just posting. By taking the time to learn about and engage with your audience, we can turn your channel into your sector’s go-to for insightful and interesting content.

Not everyone likes the idea of being “sold to”, which is where a good advertorial can make all the difference. Properly constructed, advertorials can inform your audience about your product, allay any fears or objections, and convince them through knowledge that your product or service is worth considering.

We’ve written advertorials and sales-driven content for a wide variety of businesses, and for audiences all around the world. Whatever you want to convey to your audience, we can help!

Sales and marketing so often go hand-in-hand, if you’re sending your sales team out there without considered, strategic sales material, you could be setting them up for failure!

We aim to bridge the gap between sales and marketing teams – we’ll work closely with your team to identify customer pain points and any barriers to successful conversion. We’ll also use their data to inform your marketing strategy, ensuring a seamless, content-led journey through your sales funnel!

RESULTS-DRIVEN CONTENT MARKETING…

~600%

…increase in click-throughs to website from social media.

125%

…increase in unique page views in the first 3 months of the project.

450%

…increase in ad click-through-rate – more than 2x industry average.

215%

…increase in link clicks over the first 3 months of the project.

135%

…increase in new users during the first month of the project.

133%

…increase in website sessions over the first 3 months of the project.

Thought leadership

As a business, it’s one thing to know all the best places to get the latest news and updates on your industry – it’s another thing to BE that place. The difference is thought leadership.

We take the time to get to know your sector, from the who’s-who to the what’s-what.

By doing our homework, we’re able to craft relevant and insightful thought leadership pieces to captivate your audience and position you as the go-to authority.

Start a meaningful discussion, shake up your sector with a subversive opinion, or just sit back and watch the leads roll in.

 

Thought leadership

As a business, it’s one thing to know all the best places to get the latest news and updates on your industry – it’s another thing to BE that place. The difference is thought leadership.

We take the time to get to know your sector, from the who’s-who to the what’s-what.

By doing our homework, we’re able to craft relevant and insightful thought leadership pieces to captivate your audience and position you as the go-to authority.

Start a meaningful discussion, shake up your sector with a subversive opinion, or just sit back and watch the leads roll in.

 

EMAIL MARKETING THAT DELIVERS

It doesn’t matter if your mailing list is the size of a small country, if you’re not managing it effectively, your email marketing will never deliver its full potential. We can provide guidance on lead management, customer groups, strategy, CRM & more.

Once your data is arranged into its most relevant subsets, we’ll provide insightful and attention-grabbing email campaigns that target them specifically. Remember, good content is about knowing what your audience wants to see!

What’s more, we will work closely with you at every stage to track your progress including open and click rates, providing regular updates and making data-led adjustments as we go.

64%

of small businesses use email marketing to reach customers. (Campaign Monitor, 2021)

78%

of businesses found subscriber segmentation successful (Hubspot Blog Research, 2021)

28%

Increase in ROI when QA, A/B, and spam testing your email campaigns (Litmus 2022)

64%

B2B marketers say their email strategy was effective in 2021. (HubSpot Blog Research, 2021)

15.8%

of all emails go missing or have been caught by popular spam filters. (Email Tool Tester, 2022)

EMAIL MARKETING THAT DELIVERS

It doesn’t matter if your mailing list is the size of a small country, if you’re not managing it effectively, your email marketing will never deliver its full potential. We can provide guidance on lead management, customer groups, strategy, CRM & more.

Once your data is arranged into its most relevant subsets, we’ll provide insightful and attention-grabbing email campaigns that target them specifically. Remember, good content is about knowing what your audience wants to see!

What’s more, we will work closely with you at every stage to track your progress including open and click rates, providing regular updates and making data-led adjustments as we go.

64%

of small businesses use email marketing to reach customers. (Campaign Monitor, 2021)

78%

of businesses found subscriber segmentation successful (Hubspot Blog Research, 2021)

15.8%

of all emails go missing or have been caught by popular spam filters. (Email Tool Tester, 2022)

64%

B2B marketers say their email strategy was effective in 2021. (HubSpot Blog Research, 2021)

LET’S HAVE A CHAT

If you need a hand, we’d love to help!

Send us a message, email us or call 0121 406 0263.