where to?
SME marketing can be frustrating, time-consuming and expensive. Let’s do something about that…
MARKETING STRATEGIES for JUST £300
Creating an effective marketing plan for your business can feel like a minefield.It seems that everywhere you look, marketing experts are shouting about AI, ABM, SEO, PPC, content strategy and execution – the list goes on.
The problem is – without infinite time and budget, how do you know which combination is best for your business?
It’s a problem that most SMEs encounter – whether they’re hoping to get better results from existing marketing channels, or just starting out on their journey.
One of the most frequent issues we hear from SMEs is: “We’re marketing our business, but we’re not sure where to go next?” With this in mind, we’ve created a simple, affordable marketing strategy that can help you find your way.
HOW DOES IT WORK?
Our “Where to?” strategy is a bespoke marketing game plan that helps you to take your next (or first!) steps, with the confidence that you’re moving in the right direction. Creating one for you is a simple process.
STEP 1: BEFORE
In the first instance, we will sit down with you for a quick introductory meeting, during which, we’ll get to know you and your business.
We’ll talk about what marketing activities you’re currently doing, what your goals are, and hurdles you’ve encountered. We usually expect this to take an hour, but it helps us to get a sense of what’s most important to you, and how best to present our strategy.
STEP 2: DURING
Using the data from your channels, we review your marketing landscape and provide actionable insight into how effective it is and what steps to take next.
We review all of your marketing and determine your best course of action to get the best return and the most value out of your budget. We’ll work closely with you while creating your strategy and present findings in a way that is easily digestible – not everyone loves reams of data, after all!
STEP 3: AFTER
Once you have your completed strategy, you can work to implement it as your own time and budget allows – or you can enlist us for some extra help. Your strategy will show you the path – it’s up to you how you walk it!
HOW DOES IT WORK?
Your “Where to?” strategy is a bespoke marketing game plan that helps you to take your next (or first!) steps, with the confidence that you’re moving in the right direction. Creating one for you is a simple process!
STEP 1: BEFORE
In the first instance, we will sit down with you for a quick introductory meeting, during which, we’ll get to know you and your business.
We’ll talk about what marketing activities you’re currently doing, what your goals are, and hurdles you’ve encountered. We usually expect this to take an hour, but it helps us to get a sense of what’s most important to you, and how best to present our strategy.
STEP 2: DURING
Using the data from your channels, we review your marketing landscape and provide actionable insight into how effective it is and what steps to take next.
We review all of your marketing and determine your best course of action to get the best return and the most value out of your budget. We’ll work closely with you while creating your strategy and present findings in a way that is easily digestible – not everyone loves reams of data, after all!
STEP 3: AFTER
Once you have your completed strategy, you can work to implement it as your own time and budget allows – or you can enlist us for some extra help. Your strategy will show you the path – it’s up to you how you walk it!
OUR EXPERTISE
As a specialised SME marketing agency, our team has over 25 combined years of successfully delivering projects to SMEs and growing businesses across the UK and beyond.
Our team consists of a Visiting Lecturer in Marketing (including Content Marketing, Branding and Personal Development), and a former B2B Sales & Marketing Manager. Our unique expertise allows us to do what most agencies can’t – bridge the gap between marketing and sales.
In 2022, we were proud to be awarded “Best Digital & Content Marketing Agency – West Midlands” at the Corporate Vision Martech Awards, thanks to recommendations from our happy clients!
WHAT’S INCLUDED?
Every business is different – and so is every strategy! Certain elements will be personalised just for you, but as a framework we intend to provide:
- Competitor research to help you stay ahead of the game
- Thorough keyword research for your sector with advice on how to use them
- SEO review of your website with recommendations for easy improvements
- Review of your website, social media and content channels, with recommendations on how these could be improved.
- “Low hanging fruit” suggestions for quick wins
- Audience analysis and key messages hierarchy
- Useful content themes and post ideas
- Clear next steps so you’re ready to hit the ground running!
RESULTS-DRIVEN MARKETING STRATEGIES…
~600%
…increase in click-throughs to website from social media accounts.
125%
…increase in unique page views in the first 3 months of the project.
450%
…increase in ad click-through-rate – more than 2x industry average.
215%
…increase in link clicks over the first 3 months of the project.
135%
…increase in new users during the first month of the project.
133%
…increase in website sessions over first 3 months.
Got a project?
Contact us for a quick, no-obligation discovery chat to find out how we could help.
Got a project?
Complete and submit the form opposite, and we will contact you directly!
We aim to respond to all enquiries within 24 hours.