Health & Social Care

We Care About Care

Our team has a combined experience of over 20 years in delivering effective marketing solutions within the Health & Social Care sector. Through holistic, targeted strategies, we have helped HSC companies to launch innovative new products, scheduling tools, software and more.

Whether you’re launching a brand new product, planning a campaign or just trying to raise awareness about your brand – we can help!

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Areas of Expertise

From established household names to ambitious new start-ups, a variety of Health & Social Care companies have trusted Tulpa to help them raise awareness, launch new products, expand into new territories and more.

Our sector knowledge makes us a good fit for almost any care-focused campaign, but here are just a few examples of our most relevant experience:

Care Management Systems

Falls Prevention

Person-Centred Care

Predictive Analytics

Telecare

Monitoring Technology

What Sets Us Apart

Sector Experience

There are plenty of agencies who could create a marketing strategy for your care business – but how many will have a proven track record in the sector?

Our background in care means we have first-hand experience of the unique challenges and opportunities it presents. It enables us to hit the ground running and really get our teeth into industry-specific content and thought leadership, without the need for hand-holding.

For effective strategies, tried-and-tested methods and a clearer competitive advantage, only a specialist will do!

Buyer Personas

We’ll work closely with you to build a detailed profile of the “who, what, where, when and why” of your target customers, using analytical data to inform and adapt our strategies.

From there, we provide targeted content to effectively communicate your value proposition, create a feeling of community, answer important questions and allay any fears or misconceptions.

By delivering the right message to the right people at the right time, we can enhance your customer journey at every stage of the sales funnel.

Content & Strategy

We have a wide range of experience in creating targeted, engaging content that delights audiences and puts care brands on the map.

Experience, expertise, authoritativeness and trust (EEAT) are essential to a good content strategy, and there’s arguably nowhere that this applies more than Health and Social Care.

To ensure the best ROI, every piece of content we provide has a purpose, a place in your sales funnel and an intended target in mind.

Simplifying The Techy Stuff

What sets us apart from our competitors is our ability to disseminate complex information in a way that’s engaging and easy for anyone to understand.

Hailing from technical backgrounds, we’ve marketed everything from SaaS care monitoring solutions to consumer electronics – and a whole world in between!

No pointless jargon, no gatekeeping, just solid content that grabs attention and works hard for you.

Quick-Fire Case Study

Care Monitoring, Falls Prevention & Power BI

The Tulpa team worked with HAS Technology to develop content marketing strategies across their extensive portfolio. Some examples include care monitoring software, falls prevention tool ARMED (Advanced Risk Modelling for Early Detection), which utilised an innovative AI algorithm to accurately predicts when a fall is going to occur, and PAMMS (Provider Assessment and Market Management Solution) which was launched shortly after and created a central repository for Local Authorities monitoring regional provider quality data innovatively using powerBI.

Example Content Includes:

Utilising wearables, health data and predictive analytics to support independent living
Harnessing the power of social care data
Using data dynamically to improve quality, drive processes and lower cost
Attending events and live posting to generate engagement
Regularly curating content and adding opinion for thought leadership
SEO-optimised blogs including news and announcements.

What our customers say…

“I worked with Tulpa on delivering Social Media and Digital Content to a mutual client, and the project was successfully delivered, on budget and on time, with the client’s full satisfaction. Such an excellent start sets strong foundations for continued collaboration that saw us open the doors for more projects.

Working with Demy and Tom was a delight from the get-go. They form a great team, and their energy and genuine enthusiasm comes through. I found them very easy to engage and work with and they care about, and indeed deliver, an unquestionable 5-star service throughout.

For any SME looking for experts in Marketing, Branding, Social Media or Lead Generation support, I highly recommend Tulpa for the job. To me, they stood out as one of the best I’ve worked with in a very long time.”

Hassan Khadra | CEO, HYVER

Quick-Fire Case Study

Companion Technology

The Companion Watch offers an alternative to traditional telecare, helping the elderly and vulnerable to live independently for as long as possible. Companion Technology asked us to create various content pieces that would help explain their Companion Watch and endear it to the public, as well as Local Authorities and care providers.

We also wrote, storyboarded and shot informative product explainer videos for different scenarios in the day-to-day use of the watch.

Companion Technology were able to use the videos to approach industry publications, including one notable success – Age UK. After submitting one of our videos, they provided the following feedback, of which we are very proud:

“I must say the Companion Watch videos are some of (if not the best) videos I’ve seen not just from those showing off personal alarm features but of care tech in general. And I’ve seen a lot. Really well done – you must be very pleased”.