Marketing for SaaS Providers
SaaS Marketing Specialists
As an award-winning B2B marketing agency, with extensive sector experience, SaaS is in our blood. Our Co-Founders, Demy and Tom, have a proven track record of success working with SaaS providers spanning a wealth of industries – including HR, workforce management and health & social care.
Whether you need full-service marketing support, or just to plug a gap in your existing strategy, our broad SaaS experience gives us the skills and the expertise to help you realise your sales & marketing goals.
More than a marketing agency
With a unique blend of marketing and sales expertise, at Tulpa, we take a “Full-Funnel Thinking” approach to everything we do, helping you to scale your business and reach your sales and marketing goals.
Our campaigns are built to align with every stage of the funnel and every tactic is designed with one goal in mind: to drive measurable, sales-aligned results that move your business forward.
We’ll map and optimise your entire customer journey:
Awareness
Acquisition
Activation
Retention
Referral
Revenue
Brands we’ve worked with:
Brands we’ve worked with:
How we can help:
Marketing strategies
that align with your sales goals and resources.
Website Copy & SEO
for boosting your authority and visibility.
Buyer personas
and enhanced audience segmentation.
Content marketing
that increases audience engagement & lead gen.
Email journeys
that guide prospects through the sales funnel.
Product marketing
that demonstrates your value to the right people.
Cold outreach
and list-building using trusted technology.
Customer comms
with less churn & better customer lifetime value.
Reach the right people, at the right time
We’ll help you to zero in on your ideal customer, providing comprehensive audience segmentation, buyer personas and detailed lists of your ideal audiences. We’ll then use these to create targeted content that effectively communicates your value proposition, answers important questions and allays any objections or misconceptions that may be road-blocking their path to conversion.
By delivering the right message to the right people at the right time, we can enhance your customer journey at every stage of the sales funnel. We’ll drive new enquiries and re-engage existing leads using tried and tested methods like social proof and thought leadership.
Lead generation & cold sales outreach
No spamming, no rubbish automation – just genuine, personal strategies that help you develop a stronger connection with your audience.
We help companies turn cold prospects into qualified conversations. Our approach starts with precision list building; clean, compliant data focused on accounts that actually convert. From there, we design eye-catching cold email campaigns that cut through the noise, backed by personalised messaging tailored to roles, pain points, and buying stages.
Every outreach strategy is tested and refined using real-time analytics, so we double down on what works and fix what doesn’t. Finally, we build smart follow-up content that nurtures prospects at every stage – keeping your brand relevant, credible, and top of mind until they’re ready to buy.
Sales funnel & customer journey
We’ll work closely with you to build a detailed profile of the “who, what, where, when and why” of your target audience. By getting into the mindset of your ideal customers and reviewing your previous successes, we can create a buying journey that keeps decision-makers informed, engaged and confident that your product is the right choice.
To ensure the best ROI, we only recommend actions that will deliver results, and we make full use of analytical data to inform and adapt our strategies.
The rule of 7 dictates that potential customers will need to see your marketing at least 7 times before converting – a principle that we’ve seen proven many times – so, we create strategic content that hits the right notes at every stage of your sales funnel.
Product marketing
We can help you tell product stories that actually move buyers forward. Instead of listing features, we focus on clearly communicating outcomes – how your product saves time, reduces risk, or drives measurable results.
Our product marketing is grounded in research and real customer insight, so every piece of content speaks directly to the questions, objections, and fears prospects have at each stage of the journey. Whether someone is discovering your brand for the first time or weighing a final decision, we deliver tangible, credible messaging that builds trust and makes choosing your product feel like the obvious next step.
Quick-Fire Case Study
Companion Technology
The Companion Watch offers an alternative to traditional telecare, helping the elderly and vulnerable to live independently for as long as possible. Companion Technology asked us to create various content pieces that would help explain their Companion Watch and endear it to the public, as well as Local Authorities and care providers.
We also wrote, storyboarded and shot informative product explainer videos for different scenarios in the day-to-day use of the watch.
Companion Technology were able to use the videos to approach industry publications, including one notable success – Age UK. After submitting one of our videos, they provided the following feedback, of which we are very proud:
“I must say the Companion Watch videos are some of (if not the best) videos I’ve seen not just from those showing off personal alarm features but of care tech in general. And I’ve seen a lot. Really well done – you must be very pleased”.
What our customers say…
Working with Demy and Tom was a delight from the get-go. They form a great team, and their energy and genuine enthusiasm comes through. I found them very easy to engage and work with and they care about, and indeed deliver, an unquestionable 5-star service throughout.
For any SME looking for experts in Marketing, Branding, Social Media or Lead Generation support, I highly recommend Tulpa for the job. To me, they stood out as one of the best I’ve worked with in a very long time.”
Hassan Khadra | Founder, HYVER
Quick-Fire Case Study
Care Monitoring, Falls Prevention & Power BI
The Tulpa team worked with HAS Technology to develop content marketing strategies across their extensive portfolio. Some examples include care monitoring software, falls prevention tool ARMED (Advanced Risk Modelling for Early Detection), which utilised an innovative AI algorithm to accurately predicts when a fall is going to occur, and PAMMS (Provider Assessment and Market Management Solution) which was launched shortly after and created a central repository for Local Authorities monitoring regional provider quality data innovatively using powerBI.
Example Content Includes:
- Utilising wearables, health data and predictive analytics to support independent living
- Harnessing the power of social care data
- Using data dynamically to improve quality, drive processes and lower cost
- Attending events and live posting to generate engagement
- Regularly curating content and adding opinion for thought leadership
- SEO-optimised blogs including news and announcements.
Success Stories
Increase in leads over 6 weeks
Average LinkedIn engagement (vs 2% industry avg.)
100%
Of awards entries shortlisted
62%
LinkedIn Newsletter opt-in rate in first 3 months (vs 2% industry avg.)
450%
Increase in ad click-through rate (twice the industry avg.)
B2B Success Stories
Increase in leads over 6 weeks
Average LinkedIn engagement over 1 year (vs 2% industry avg.)
Impressions in 1st week of GTM campaign
Let’s have a chat…
Book a quick call to see if we can help!